Blog Tour: Jo-Kin Battles the It


Today I am pleased to welcome Karen Tyrrell to my blog. Karen is well-known as a children’s author and a spokeswoman for resilience issues. I asked Karen to share her thoughts on book promotion and her new release, Jo-Kin Battles the It.

How I Promoted Jo-Kin Battles the It

Let me introduce you to Captain Astra, guardian of the galaxy, protector of your BRAIN. In reality please meet author Karen Tyrrell, award winning resilience author who helps kids live strong with humour, teamwork, resilience and brain power.

1   When did you begin to plan the promotion phase of Jo-Kin Battles the It?

I started developing a book promotion plan six months before the launch date.  First I booked the launch date and then book signing events at Dymocks, Angus & Robertson and book stores; I researched who my target audience was and where I could find them.

2   What’s the most important element of a book promotion plan?

There are SO many important elements of a successful book promotion plan. I would say the most VIP is the visible events: book launch, book signing events at reputable book stores and author talks in schools. This gives your new book credibility and endorsements. Another VIP element is book reviews from multiple reputable reviewers.

3   How does  Social Media helps sell books?

Social media is HUGE in selling your book. Social media creates intrigue, interest and helps spread the word. Concentrate on blogging on your website, posting it on Facebook, creating a new book page and Facebook events stemming from that page. Don’t forget Google plus, twitter, Linked in and Pinterest. Try to post something every day with a photo.

4   What advice would you give to an author preparing their first book promotion plan?

  1.  Create a pro-active promotion plan well in advance.
  2.  Book your launch early at a popular venue that promotes their events too.
  3. Approach book stores for book signing events. Book early.
  4.  Seek reviews from reputable book reviewers. Encourage them to post on Goodreads, Amazon and social media.
  5. Organize a two week blog tour with supportive and well-known authors and writers with a mixture of interviews, reviews and info blog articles…like this one.
  6.  Create eye-catching flyers for all your Facebook events and posts on social media.

Jo-Kin Battles the It Blog Tour jokin

19 Oct Dee White

20 Oct Di Bates

21 Oct Alison Stegert How to Write KIDS Sci-Fi

Jackie Hosking

22 Oct Georgie Donaghey

23 Oct Robyn Opie Review

25 Oct Rebecca Sheraton!

26 Oct Sandy Fussell  How to Promote your Book

27 OctJill Smith Review

Melissa Wray

28 Oct June Perkins Interview

29 Oct Sally Odgers  Story behind Jo-Kin!

30 Oct Kate Foster & Why Sci-Fi?


Jo-Kin Battles the It Book Giveaway

Win a signed copy of Jo-Kin Battles the It OR one of four eBooks of Jo-Kin Battles the It OR signed artwork from the illustrator, Trevor Salter.

For a chance to WIN please like Karen’s Super Space Kids book series page on Facebook and

Please leave a comment on any of the above Blog stops 19-30 Oct.

Winners announced in November. Good luck

 Where to buy Jo-Kin Battles the It

Jo-Kin Battles the It is available direct from the author, from Amazon, LSI, Fishpond and book shops such as Riverbend in Brisbane, Dymocks: Penrith, Carindale, Garden City. Angus & Robertson: Victoria Point & Post Office Square, Mary Ryans Milton.

MORE stores coming soon.


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9 responses to “Blog Tour: Jo-Kin Battles the It”

  1. Hi Sandy,
    Thanks so much for your awesome interview questions and the opportunity to Post on your Blog page.

    I invite your readers to leave a comment below for the chance to win books and signed artwork from the illustrator.

    Karen 🙂

  2. Jill Smith says:

    Hi Sandy,
    This is a great interview. I’m really enjoying the blog tour so far.

  3. Tammy Stevenson says:

    Thanks Karen,
    For once again sharing your knowledge.
    Great interview.


  4. Barbara says:

    This site is really interesting for us ‘amateurs’ My little group has its first book in the publishing stage at the moment and it’s great to get some ‘pointers’. This project has grown like topsy and I need all the help I can get! Thanks Karen for your assistance. One day our name will be up there in the realms of ‘published authors’

  5. Louise Guy says:

    Great tips. Good luck with the book.

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